Business program

Key events of the business programme of Intourmarket–2025 International Exhibition-Forum of Regional Hospitality

Plenary meeting with the participation of the Ministry of Economic Development of the Russian Federation, the Federation Council and the State Duma of the Russian Federation on topical issues of industry development

The plenary meeting is held with the participation and support of the Federal Ministry of Economic Development with the participation of representatives of JSC Corporation Tourism.RF, the State Duma Committee on Tourism and Tourism Infrastructure Development, JSC KAVKAZ.RF, the Ministry of the Russian Federation for the Development of the Far East and the Arctic, Autonomous Nonprofit Organisation Agency for Strategic Initiatives to Promote New Projects (ASI), Roskachestvo, the Committee of the RF Chamber of Commerce and Industry on Entrepreneurship in Tourism, the Coordination Council of the RF Public Chamber, and other representatives of the RF Ministry of Economic Development

• All-Russian meeting of the Ministry of Economic Development with heads of tourism of the RF subjects with the participation of the Federation Council and the State Duma of the Russian Federation
• Panel session: Adapting National Tourist Routes (NTR) to inclusion.
• Case-session: Big cities on big rivers — new offers for tourists. Organiser: State Duma Committee on Tourism and Tourism Infrastructure Development
• Round table: Motor tourism and camping industry in the Volga regions. Section 1: Infrastructure — the foundation for the successful development of motor tourism in the regions and in the country.
• Section 2: The Great Volga — a route constructor for individual and group motor tourists and caravaners.
• Panel discussion: Drivers of tour flow growth: medical, health, recreational and rehabilitation tourism for effective recreation. Trends in industry proposals and best practical cases.
• Round table: Legendising attractions. Writing stories here and now.
• Author Natalia Frankel’s training session: Connections are decisive’ for those who find it difficult to meet new people and make useful contacts.
• Author Eugene Zalberg’s two-day workshop on structuring the work of guides and tour leaders in the company and managing expectations and working with troublesome tourists.
• Round table: Generating tour projects. Attracting grants and partners.
• Round table: Freelance staff in the tourism business: problems, solutions and cases
• Round table: Availability of freelance staff in the tourism business: problems, solutions and cases
• Round table: Accessibility of museums for inclusive tourism.
• Topical issues of changes in legislation in the sphere of tourism

Organiser: Legal Committee of the Russian Union of Travel Industry

• Round table: Interaction between protected areas and rural tourism as an effective tool for the development of rural and ecological tourism in Russian regions.
• Summarising the results of the ‘Experience Book’ contest of best practices for children’s tour guides
• Case session of the Agency for Strategic Initiatives (ASI) on gastronomic tourism
• Roskachestvo round table on PET FRIENDLY hotel standards
• XV Real Russia Scientific and Practical Conference dedicated to the development of sustainable and socially responsible tourism in small towns. Subject: Literary cities, museums, routes.
• Annual meeting of Tourist Information Centres (TICs), organised by NP ‘NAITO’.
• Interactive educational programme from the PCT Committee on Children, Youth and Family Tourism
• Training workshop: AI Agents in Tourism: Enhancing Human Potentia.
• Practical seminar: Travel agency security in 2025 from the ‘Lawyers for tourism business ’Bayborodin & Partners’
• Strategy session of the RUTI Committee on Cultural and Educational Tourism on the issue of certification of tour guides
• Case session of the Agency for Strategic Initiatives (ASI) on industrial tourism
• Working meeting of the regions participating in the Imperial Route national tourism project
• Travel Business with an open heart Interregional Charity Auction in favour of the wards of the Lighthouse Children’s Hospice.
• Presentation: New opportunities for tourism brands with the video platform of the Land of Discoveries festival
• Round table: Best practices in promoting tourism projects
• Discussion panel: Creation of a model regional standard for the preservation and multiplication of Russia’s cultural and historical heritage
• Round table: Calendars of tourist events in cities and regions
• Press-conference: Federal Tourism Awards in 2025
• Case-session: New geography of MICE-events. The focus of the session is on the uniqueness and ‘’features‘’ of the regions for creating unforgettable events.
• Working meeting of guide instructors with the Head of the FSTR Working Group on Training and Certification of Guide Instructors
• Digital technologies and IT solutions for the hospitality industry
• Digitalisation of sightseeing tourism from Atom-S Ltd.
• Yandex advertising tools for solving the region’s tourism issues
• Presentation of Russian Railways-Digital Passenger Solutions LLC, the exhibition’s digital partner.
• Author’s seminar of travel marketer Elena Belousova: Marketing strategy for the season-2025
• Panel discussion: The Arctic: New Opportunities for Investment and Travel
• Presentation of tourism potential of the Sverdlovsk region