We are excited about the Silk Road Seminar for the Russian Regions on March 12 in Intourmarket tourism fair in Moscow! Come join us and learn about exciting Silk Road heritage in Russia! #silkroadnow; #silkroadtourism; #russiatourism; #silkroadinrussia Intourmarket
Silk Road Seminar for the Russian regions at Intourmarket 2017
12 March 2017, Moscow, Intourmarket
The seminar is jointly organised by the Federal Agency for Tourism of the Russian Federation and the UNWTO Silk Road programme with support of Intourmarket 2017
According to a recent study conducted by the world's largest travel website, TripAdvisor, for UNWTO, over 80% of the global travelers are aware of the Silk Road. At the same time, Forbes magazine identified the Silk Road as one of the most powerful brands currently available.
Russian regions, with their diverse Silk Road heritage, natural and cultural attractions, gastronomy and intangible traditions, are in a great position to leverage from this momentum. By developing innovative tourism products they can directly appeal to the modern traveler in search for authentic experiences.
The seminar proved an excellent platform to exchange and showcase good practices. Rich gastronomy, natural splendour and intangible heritage were identified as key elements that will drive the development of Silk Road tourism within Russia.
As to an important meeting conclusion, participants agreed to continue to work together towards establishing a trans-regional cooperation framework for the Russian regions on the Silk Road, an objective to be followed-up at the International Conference on the Gastronomic Routes of the Silk Road to be held in the city of Astrakhan, Russia, on 14-16 July 2017.
The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road routes. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route's natural and cultural heritage.
Currently the Silk Road Programme engages 33 UNWTO Members States, UN agencies, UNWTO Affiliate Members, as well as an extensive network of private sector stakeholders. The 7th UNWTO Silk Road Task Force meeting will be held in Valencia, Spain on 30-31 March 2017.
Presentations of the experts:
Good practices of a successful European thematic route and the mechanisms of its governance, Mr. Luca Bruschi, Director, EAVF - Association of Via Francigena, the Council of Europe Cultural Route; international relations officer of the European Cultural Route of the European Historic Thermal Towns, Italy;
Presentations of the Russian regions:
Republic of Altai, Ms Tatyana Skurikhina, Head of the Department of Tourism, Recreation, Ministry of Economic Development and Tourism for Republic of Altai;
Republic of Buryatia, "The role of the city of Ulan-Ude in development of cross-border routes along the Silk Road and the Tea Route", Ms. Maria Badmatsyrenova, Deputy Chairman, Head of the Tourism Development Department, Committee for Economic Development and Tourism, Administration of Ulan-Ude;
Presentations of neighbouring countries:
Republic of Kazakhstan, "Innovative approaches to the creation of a tourist product under the Silk Road brand in Kazakhstan" (TBC) Ms. Rysta Karabaeva, President of the Capital Tourism Association, Astana, Kazakhstan;
Presentations of representatives of tour operators:
Overview of the Silk Road heritage in the Russian regions and potential for product development (based on the study “Russian cultural and historic heritage in the framework of the project "Great Silk Road", prepared under supervision of Vladimir Grusman, PhD, Director of the Russian Museum of Ethnography)
SWOT analysis of the potential of Silk Road brand development in the Russian Federation, prepared by the Institute of Hospitality Business and Tourism, Peoples' Friendship University Of Russia - RUDN University