INTOURMARKET
March 12-14, 2020
Moscow, "Expocentre", Pav.#1, #8

News

The round table “Tourism for the senior generation: challenges and opportunities” will be held on March 9

News of the exhibition business program
07.02.2019

The event is held with the support of the World Senior Tourism Congress.

RoadScholar or the story of how education and tours for the senior generation turned into a multi-million dollar business.

1975. New Hampshire University staff member Marty Nolton, returning from a trip to Europe, exchanged impressions with his colleague David Bianco. How do “popular” universities for pensioners, students’ hostels work in Europe? And why is there no such thing in the USA?

This is how the idea of ElderHostel was born — educational short-term programs for the senior generation, combining education and travel, with accommodation of silver-haired “60+” students in university and college dormitories vacant in summer.

In 1980, more than 20 thousand students traveled with ElderHostel. After another 30 years, there were more than 4 million of them, and ElderHostel re-branded its name and turned into RoadScholar.

The company’s motto is to inspire “55+” adults to learn, discover new things and travel. Employing experienced instructors the company provides a unique access, develops friendship and affection among people who value lifelong learning.


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