Advertising campaing

Organizers spend following steps for successful carrying out of the Travel Fair Intourmarket:

The main advantages:

• Scale specialized advertising campaign in Russia and abroad;
• Delivery of invitations for experts will give the chance to involve potential business partners;
• Working out and realization of program «Hosted buyers»;
• The organization of a convenient entrance for visitors to «Crocus Expo».

And also:

• Wide advertising and PR campaign:
• Specialized and mass printed mass media(75 magazines and newspapers);
• Outdoor ads;
• Radio;
• TV;
• Direct post mailing at own databases (30 000 addresses);
• E-mailing at own databases (50 000 addresses);
• Strengthened Internet advertising (40 web sites);
• The presentations’ organizing in different countries for potential exhibitors’ attraction;
• The realization of Professional Visitor program in accordance with program participants wishes
• The integrated complex of service improvement events (easy -way to the exhibition center, direct post-delivery at the fair, internet-cafe, functional press-center)
• The development of business program, promoting the effective dialog of tourism community
• The development of preference program for existing and potential exhibitors